About Me.

My name is Tim, I am a Senior UX designer working for a company called GoAnimate. I was born and raised in Hong Kong. I went to study high school and university in the UK, and got a Statistics degree from the University of Manchester.


How I found UX

Before I became an UX designer, I had a corporate job in a phone company. While I was there, I learned a great deal about how to apply empathy to customers and see things from their perspectives. This helps me to path the way to become an UX designer later.

I became interested into UX when the company wanted to create an app to help customer pay their bills and track their internet usage. It was a very fun project and I was exposed to the term UX for the first time. I became curious and began to dig in more about it. Soon, I became attracted to the work UX designer does and thought it would be cool if I’d become one.

I self-taught myself about UX by reading tons of books, and also joined a part-time UX course from General Assembly. I applied the things I learned in that project and created a portfolio based on it that helps me land my current job in a local start up, called GoAnimate.




Java script


Product Design

User Research

Competitive Analysis 


Information Architecture


Usability Testing

UI Design

Interaction Design

Mobile User Experience

Why I love UX

It goes all the way back in high school where I did Design & Technology for my A-level. I was taught the term "Ergonomics" which in simple term means the science of studying human body to produce products that are simplier, easier and comfortable to use. For example, if we were to design handrails in a train, what should the handrail's diameter be? Either too thick or too thin will make it difficult to grab, and this will cause problem to people. Oh, and what kind of texture should we use to increase the gripping power? I think you get the idea.


Learning about ergonomic changed the way I see design. I think it just make so much sense to think about who will use your product and how they will use it before you get onto the drawing board. This is the reason why I get frustrated when I see a website or any product that is poorly designed because it is clear whoever designed it didn't put in any effort to think about who will be using it. That is sad.


For years, I thought I was the only one on earth that cares about these so called "minor issues". Well, not anymore, there are people out there that are just like me and are getting paid to make other people's life easier. It is AWESOME, I really think there isn't a job out there that has the followin descriptions:


"UX designers are on a mission to create products that are functional, reliable, usable and pleasurable." 

Wow, isn't that SEXY? I want to be part of them!
Things I like

I love good visual designs. I visit Smashing Magazine and dribbble regularly to learn about "How the pros do it". This website is my attempt to create visual design from scratch without using templates. I know there are room for improvements but it is good enough for now!


I also like to play around with prototyping tools such as UXPin or Axure. They allow me to create interactive designs within seconds without knowing how to write a single line of java scripts. Just one click of the button and I can export my deisgn into HTML file with built in jQuery scripts. Boom! Profit. 


In my free time, I also spend a lot of time creating origamis, playing Go (a form of chess), drawing,  playing computer games, watching movies, traveling, walking my dogs and reading books. I have a list of books that I wish to complete before the end of 2014. 


Books I read

I am a big fan of books, here is a list of books I have read since I started documenting my book collections, this list is not just limited to UX related books.


Books related to UX:


  • The Design of Everyday Things - Don Norman

  • Don't Make Me Think - Steve Krug

  • Rocket Surgery Made Easy - Steve Krug

  • Information Architecture for the World Wide Web (aka polar bear)- Louis Rosenfeld, Peter Morville

  • Forms That Work - Caroline Jarret, Gerry Gaffney

  • Mobile first - Luke Wroblewski

  • Web Form Design - Luke Wroblewski

  • Get started in UX - UXmastery

  • Everyday UX - UXmastery

  • The User Experience Team of one - Leah Buley

  • The Elements of User Experience 2nd Edition - Jesse Garrett

  • Design is a job - Mike Monteiro

  • Designing for Emotion - Aarron Walter

  • Killer UX Design - Jodie Moule

  • Letting Go of Words - Janice Redish

  • Lean UX - Eric Ries

  • The Principles of Beautiful Web Design 2nd Edition - Jason Beaird

  • Responsive Web Design - Ethan Marcotte

  • The elements of content strategy - Erin Kissane

  • Content strategy for mobile - Karen McGrane


Copy writing:


  • Book 1 - Where Stellar Messages Come From - Joanna Wiebe

  • Book 2 - Formatting and the Essentials of Web Writing - Joanna Wiebe

  • Book 3 - Headlines Subheads and Value Propositions - Joanna Wiebe

  • Book 4 - Buttons and Click Worthy Calls to Action - Joanna Wiebe

  • Bonus Ebook - 6 Persuasion Strategies - Joanna Wiebe

  • Free Ebook - Using Psychology to boost conversion - Joanna Wiebe

  • Technical Writing Guidelines - Techprose. Ltd

  • A Project Guide to UX Design - Russ Unger, Carolyn Chandler




  • Project Management Book Of Knowledge - PMI (Originally I wanted to be a PMP, but then I realized I needed 3 years of project management experience in order to be qualified to take the exam. I have only read half of the book, but I have benefit greatly from the knowledge it provided. 

  • Rework - 37signals

  • The 4 hour workweek - Timothy Ferris

  • The Score Takes Care of Itself - Bill Walsh

  • ​The War of Art - Steven Pressfield

Books to be read

Here is my list of books I wanted to completed before the end of 2016 (not sequential):


  • Tell to Win - Connect, Persuade and Triumph - Peter Guber

  • Thinking, Fast & Slow - Daniel Kahneman

  • Steve Jobs - Walter Isaacson

  • Justice - Michael Sandel

  • Bird by Bird - Anne Lamott

  • The Art of Thinking Clearly - Rolf Dobelli